Why SnackShotz is a good idea

And why I'm not really going to talk about the reason you should shoot hard biscuits out of a spring gun for your pet.

Because mom always said, don't play ball in the house.

The same e-mail that I got the SnackShotz out of had a wonderful little quip from a "Millenial" last week. The only attribution was that the person was a 'Millenial' from somewhere in California who reportedly said something like this at some point.

"I never really got into the whole living in the moment because a lot of times the moment was just boring."

(These are not the exact words, I just can't find the e-mail right now.)

Reads like someone was missing the point. But we can't all be children of the sixties even if marketing groups insist on calling us Millenials, GenX, Baby Boomers, whatever the era of choice is. And now I'm wondering if I have the era correct for that quote. This marketing company breaks us up into these catagories:

· The G.I. Generation (born 1901-24)
· The Silent Generation (born 1925-42)
· The Baby Boomers (born 1943-60)
· Generation "X" (born 1961-81)
· The Millennials (born 1982-2000)

The living in the moment quote would seem much more ironic coming from a BB or GX, don cha think?

Marketing is a weird beast. Everyone is affected by it, even if it means that you actively attempt to subvert the classification. (A classic GenX trait I believe.)

So what clue into MMs does the living in the moment clue give us children? How then should SnackShotz be sold to the generation just moving into their first apartments and securing their first long term working positions? Perhaps MM isn't the market for SnackShotz at all? I mean, what's the true purpose of the product? (Without tampering or mods that would make it shoot jello shots across the frat house.) Couldn't SnackShotz produce a 'living in the moment' situation where there is enjoyment in the act of caring for a pet through high velocity biscuit interaction?

These people should look into the potential of mouse elasticity too. I bet it's a gold mine.